About Us
A boutique organization that designs, formulates and manufactures custom scents, M P FRAGRANCES has catered to Indian and international clientele since its inception, and is celebrating its 25th anniversary in 2021. Our zeal for innovation, backed by cross-generational skills and knowledge, reflects in all our creations that cater to our clients, including but not limited to international cosmetic brands, mass production and bulk volume chain supplies, home grown brands and custom personalised products. Our belief in values and honesty, ethical practices, consistent quality, prompt responsiveness, timely delivery schedules and reasonable pricing have helped us gain a deep-rooted foothold in the industry.
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With an ideal blend of experience and technology, the current team at M P Fragrances has a combined experience of 100+ years in the Fragrance Industry. The family-run business has been passed on from generations and with business pivots along the way, the current form of the business has reached its 6th Generation.
We believe that with our vast experience and qualified personnel we produce matchless fragrances with inherent beauty which are made to measure for the success of your products.
Where Art meets Science
​We are not only manufacturers, but also creators of fragrances. We design fragrances based on latest trends and client briefs. The secret to our success has been a rare combination of creative artistry and scientific approach. Using our well-equipped R&D lab, equipped with GCMS, GLC, testing equipement and an ever growing library of 1200+ chemicals, we ensure production of high quality products with unmatched consistency. The fragrances are tested in the evaluation lab, following ISO quality standards in sensory analysis, and then in the application lab to verify product usage. Finalised products are then given to the client for testing using custom-made SOPs and flow charts. We have a 10,000+ sq ft manufacturing facility and we follow IFRA guidelines for fragrance manufacturing.
Our Team
Prakash Chand Dhingra
Chairman
A 4th generation perfumer, Prakash Chand Dhingra graduated from Hindu College in Delhi. Belonging to a family producing “Attar” in Multan (pre-partition India), he has more than 70 years of experience in the Cosmetics & Fragrance Industry. An avid perfumer with a desire to constantly learn about current trends and technologies, he is the knowledge bank and backbone of our business.
Rajiv Dhingra
CEO
A Chemical Engineer from Punjab University and Marketing Management graduate from Delhi, Rajiv has cross industry experience in Cosmetics, Fragrances and Finance. Hailing from a family legacy in perfumery, he set out to reinvent the family business and disrupt the industry by launching M P Fragrances. He believes in the combination of experience, technology and imagination to cater to market trends and customer preferences.
Mohak Dhingra
Head of Growth
An MBA graduate from the University of Oxford (UK), Mohak is an enthusiastic serial entrepreneur. He has been among the youngest funded founders in India with his startup, Jobspire. He heads our Growth across business strategy, business development, market expansion, marketing and outreach. He is a strategist by nature who strives for innovation and creativity.
Our Strengths, Values & Beliefs
A family business run by ethics, morals and values, we uphold the mindset of Quality over Quantity. We believe in Striving for Excellence and Demonstrating Integrity, while fulfilling our client's requirements with passion and commitment.
Best-in-class Quality
Experienced & Trained Personnel
Competitive Pricing
Constant Research and Development
High
Consistency
Compliance & Regulation Friendly
Prompt Responsiveness
Respected & Eminent Clientele
Timely
Delivery
Multi-Generational Perfumers
Our Logo
Our new, redesigned logo reflects our fresh approach towards growing our business in a more vibrant and sustainable manner.
‘The butterfly effect’ is a scientific theory that a single occurrence, no matter how small, can change the course of the universe forever. As seen in both the old and new logo, the butterfly, a symbol of transformation because of its impressive process of metamorphosis, depicts the beautiful soul of the end product with grace and eloquence as we hope to deliver value to your universe.
